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History is in many forms and today’s article takes on a whimsical form yet is about one of our true icons of the mid 1900’s - Burma Shave. They introduced in 1925 a different and unique method to advertise their products. Originally a liniment and aftershave made from “Ingredients from the Malay Peninsula and Burma”. It grew into the top shaving creams through a series of road side signs that entertained the children and adults all over America.

The catchy jungles caught the eye of everyone traveling in the 1930’s to 1950’s. Most readers got a chuckle from the jingles and it made the long trip to Grandmother’s house seem shorter and a lot more entertaining. A few examples of the road side jungles were: “The Wolf is shaved, so neat and trim, Red Riding Hood, is chasing him!”; “If you think she likes your bristles, walk bare-footed, through some thistles.”; and “Take it slow, let the little shaver go.” The Burma Co. decided to get the people involved so they made the offer “Send us your torn off fender and we will send you a half-pound jar of Burma Shave.” The publicity spread and they received fenders out of junk yards and some enterprising fellow sent fenders from Miniature cars. The company honored all participants.

 

 

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